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Green Evolution

The Green evolution logo design follows a minimalist design ideal, with a strong emphasis on clean lines and bold geometric forms. A restrained use of colour further highlights the brand’s minimalist roots, where colour works as a slight accompaniment to the black, white and grey hues.

Legendary architect Frank Lloyd Wright inspires the design language of the logo concept. The use of simple/ clear san serif text bound within a square holding shape harks back to the iconic architect, the inclusion of the open-ended frame cuts the feeling of confinement which the logo would otherwise convey, thus giving the viewer the impression of a departure from the norm.