Emilios Gourmet Popcorn

The design of the Emilio’s Gourmet Popcorn incorporates the style of vintage logograms, born during the heydey of the popcorn industry. The design of the logo balances simplicity and a stylised motif with intricate use of type. The logo is focused around the brand name, to ensure that the viewer has a clear understanding of the brand’s name, whilst the visuals convey the message of the brand’s message.

The design and branding utilises a multi-tone colour scheme constituted with multiple hues of blues, greens, reds, yellows and golds, which reflect the multitude of decadent flavours and exotic combinations