As if managing overheads, rising capital and outfoxing the competition isn’t hard enough, anyone looking to build a successful brand, needs to traverse the depths of good and bad design. From the logo to the kerning on your company profile, every visual element you produce says something important about your brand. Of all the components that make up a great brand identity, none is more conspicuous than the colour scheme.
A brand’s colour scheme is the first thing that jumps out at you, grabs you by the eyeballs, and says-hey look at me! -Before you read the punny brand name; or register the intricacies of their minimalist logo, you say, “Wow that lumo green is really…bright!” Whether you are aware of it or not, your brands colour scheme speaks volumes about what you do and how you do it.