The design of the 360 deals logo concept is inspired by the simplistic geometric form of the circle which was drawn from the brand’s name. We chose to emphasise the concept of the 360˚ logo form, thus highlighting not only the brands name but a their holistic “360” approach.

The logo design focuses the viewer towards the dominant figure of the “360” logo icon, which balances the simplicity of a typographic logo with an eye-catching vibrancy of the colour scheme. The logo is designed to put the brand’s name at the forefront, initially giving the viewer an understanding of the brand’s character and establishing what it offers.

The use of colour is intended to serve the dual purpose of drawing the audiences attention, and giving them a sense of vibrancy and positivity, whilst still being simple and elegant enough to work in multiple applications.